Monday, September 5, 2011

New York Yoga

This week I got an opportunity to work with the New York Yoga studio for their new campaign ad.  The wonderful and ever so flexible yoga instructor Jenny was our beautiful model.
The concept of the shoot was that New York Yoga wants to welcome aspiring teachers to their training program with open arms.  It is a reflection on their program, which is multilayered and complete because it covers all different elements of a great 200 hour teacher training.
The idea also stems from Frank Sinatra’s lyrics, “I want to be a part of it, New York, Yoga York”.  Come be a part of it: New York Yoga Teacher Training and New York Yoga’s community.  It has been a growing in the neighborhood for eleven years and is the best comprehensive way to get yourself started as a successful yoga teacher in NYC.

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